Robert Goldberg

Capital Allocation Reality

Why Horizon 2 Eats Horizon 1 (and Still Fails)

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Robert Goldberg
Jan 30, 2026
∙ Paid

Capital allocation is where strategy stops being theoretical. It is the moment beliefs turn into commitments and optionality turns into obligation. Yet in most organizations, capital allocation is treated as a budgeting exercise rather than a judgment exercise.

Once funds are approved, they take on a moral weight. Teams are staffed. Roadmaps are locked. …

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